In mid-2016,  Lifeguard  created a joint venture company in collaboration with Dansk Sundhedssikring. The purpose was to deliver Lifeguard’s services and platform to Dansk Sundhedssikring's customers in a white-label solution called Vitalityguard.

At that time, Dansk Sundhedssikring was new to the market and had experienced potential growth through an aggressive sales strategy. We grew together, and I experienced being given more resources for development. At the same time, we made the back office available, and with all the opportunities this gave us, we were able to focus on core tasks.

This meant that Lifeguard's development and roadmap were transferred to VitalityGuard. I had the task of devising and developing our platform.

Virtually at the same time as the founding of Vitalityguard, Regulation (EU) 2016/679 was adopted, which meant that I had 2 more years, with assistance from the law firm Bech-Bruun, to make Vitalityguard compliant.

My Energy

It didn't take long before we got Maersk on board. Maersk was involved in accelerating our focus on GDPR and security. But it also made great demands on the platform and its use. In reality, this meant that we had a month to live up to and document several security requirements. At the same time, we had to onboard large groups of employees, which required both technology and digital support.

At the same time, we had to expose our health data to a third party (Danica) for early identification of employees with health challenges.

A common communication strategy was drawn up that we called MyEnergy. - See the video below if necessary.

Splitting up

Unfortunately, the collaboration between Lifeguard and Dansk Sundhedssikring was marked by disagreement about the sales strategy. Lifeguard was bootstrapped, which meant that we had to think short-term to a greater extent than Dansk Sundhedssikring. In 2018, Vitalityguard was split into two. An agreement was made on shared source code, and we left the collaboration with a bag of money to continue running Lifeguard.